Tuesday, January 7, 2014

How to sell your home in under 28 days!

How to sell your home in under 28 days!

by +Sarah Marrinan - Keller Williams Premier Realty 

Dozens of home listings in the twin cities expire every week but you could sell your home in under 28 days if you consider these key factors.

1. Price - If you're asking $250,000 for your home, then it had better be equal to or better than the other homes in the area being offered for $250,000. If not, it won't sell. The longer the house sits on the market, especially in a hot market, the less money you are likely to get for you home.  The best offers are the offers you receive in the first few weeks on the market.

When comparing a home to others, you need to be comparing the apples to apples.
Three primary things determine the value of a home:

  • Location - The area, the street and the lot are all factors in location.
  • Size/Style/Age - Square footage, number of bedrooms and number of bathrooms. You also should only compare town houses to other town houses and two story homes to other two story homes.
  • Amenities/Upgrades - Decks/patios, granite counter tops, etc.

2. Condition - Rundown homes and homes that aren't updated don't sell unless they are priced substantially lower than the competition. Buyers see work and dollar signs when they look at these homes.  Even if it would only cost $10,000 to fix it up, they are likely to expect more than that off the price.

3. Marketing - Your home has to be listed on the local MLS with accurate listing information and professional copy. You have to have signage. Virtual tours, paid enhanced listings on the major real estate websites, individual property websites, and personalized domain names can help sell a home. Active reverse prospecting (an agent contacting their database of buyers and other agents) is often critical to stand out in a crowd. Other marketing could include post cards, classified ads, open houses, broker opens and the list goes on. Without proper marketing, your home won't get seen.

The best way to ensure that your home gets visited by many potential buyers is to price it right!
For a fee, a professional appraiser can provide you with a an accurate estimate of market value called an appraisal.
Real Estate Professionals can prepare a CMA, or Comparative Market Analysis which compares your home to recent sales that are similar in neighborhood and in size to determine a price that will cause your home to sell. Realtors use much of the same data to determine value as an appraiser does but they will also include current homes for sale.  After all, you must know what your are competing against!

If you call me today, we'll provide you with your CMA free of charge and free of obligation. 


Come find me!

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